In many ways investors have never had it so good. Since last week practically the entire U.S. brokerage industry has gone to zero commissions for stock trades. At the same time, the most prominent ETFs (exchange traded funds), which are ideal building blocks for any allocation strategy, are charging minuscule management fees. This means that a millennial investor today can build his wealth without incurring any transaction costs. Compare this baby-boomers who accumulated savings while paying fees to financial service firms of 1-2% per year on assets.
This gradual disruption of the revenue base of the investment industry has occurred over the past 30 years, through the concurrent rise of discount brokers (e.g. Charles Shwabb) and low cost indexing strategies (initially driven by Vanguard mutual funds and later by ETFs). All of these changes are driven by computer automation and scale. In recent years, the trend has accelerated. JPMorgan estimates that today 90% of U.S. equity trading volume comes from computer-driven systematic trading accounts, leaving 10% in the hands of discretionary traders.
This disruption in some ways is even more profound in emerging markets where transaction fees have historically been much higher than in developed markets. ETFs are allowing investors to largely bypass the high costs of investing in local markets because the great majority of trades can be settled internally within the funds, and only marginal increases/decreases in assets have to be funded externally. (e.g. EWZ, the Ishares Brazil ETF now settles daily within its own structure about the same volume as Brazil’s Bovespa index.) Moreover, emerging market asset managers in the past had been able to charge high management fees, typically in the 1.5-3.0% range, and even today very high fees remain the norm in most domestic markets. However, today any investor can get broad global emerging market exposure through ETFs for an annual fee of 11 basis point (0.11%) and Franklin Templeton is offering a suite of country funds with annual expenses of 19 basis points (0.19%). When the first country funds where launched in the 1990s they had expense ratios of 2.5-3%.
The result is that emerging markets, like other asset classes, have come to be dominated by low cost indexed products sold in the form of ETFs and mutual funds. These funds which are computer driven and rules-based are said to be “passively” managed in contrast to “actively” managed funds where discretionary decisions are taken by managers on the basis of fundamental analysis. Passively managed products can charge very low fees because they are run systematically by computers, and as scale rises and computer costs decline they can continuously cut expenses further.
In the U.S. market alone, there are currently over 250 ETFs investing in emerging markets, with total assets of $250 billion. Including mutual funds, there are approximately $500 billion invested in EM assets in the U.S. market, of which about 60% of the total is invested passively. This compares to a 60/40 mix in favor of actively managed funds just five years ago, which shows how rapidly the industry is changing.
To get an idea of the characteristics of the passively-managed universe in emerging markets, we can look at the data provided by the website ETF.com.
The chart below shows the 20 largest EM ETFs as of September 30 of this year. There are several points that we can highlight:
- The EM ETF world is already highly concentrated. The battle for this space was won in the early stages by Blackrock and Vanguard. 87% of all EM ETF assets are held by the twenty largest ETFs, of which 60% and 30% are in the hands of Blackrock and Vanguard, respectively. Charles Schwab, though a late comer, has successfully used its distribution power to become a significant third force.. All the remaining players have niche strategies, but most lack differentiation and scale. Not surprisingly, rumors abound of M&A activity to promote further consolidation.
- The space is very dominated by basic global emerging markets (GEM) index products: Blackrock’s IEMG (MSCI EM) and Vanguard’s VWO (FTSE EM). The fees for these products have plummeted; in fact Blackrock’s initial GEM product, EEM, now slowly dissipates because of its “exorbitant” 0.67% expense ratio, compared to IEMG’s 0.14%. The cheapest GEM fund is now State Street’s SPEM (S&P EM), with a fee of 0.11%.
- To lower expenses and remain competitive there is a broad trend for smaller firms to develop their own indexes.
- With relentless pressure on fees, industry asset-gatherers need to be creative to differentiate products from the basic GEM funds. Based on the complexity and marketing attractiveness of these differentiated strategies, fund companies aspire to secure higher fees.

GEM Plus Funds
The most basic differentiation strategies are “GEM Plus” funds where the manager has introduced a tweak to the basic GEM product which is deemed to be of interest to investors. These include the following:
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- RAFI Products – These funds, based on the Research Affiliates Fundamental Index, weigh stocks on the basis of fundamental characteristics (sales, cash flow, dividends and book value) in contrast to the market capitalization weights that are the rule for the big GEM funds. This provides investors with a “value” tilt, and periodic rebalancing to harvest mean reversion. The funds using the RAFI index are currently charging between 39-60 basis points, a large premium over the standard GEM funds.
- GEM with Exclusions – These funds charge a moderate fee premium of 5-20 basis points and many keep their costs down by creating their own indexes:
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- GEM minus China.
- GEM minus state-owned companies
- GEM minus stocks which violate ESG (environmental, social and governance) standards.
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“Smart-Beta” Funds
The next area of differentiation is with the so-called “smart-beta” products. These funds seek to exploit academically recognized investment factors (value, growth, small cap, quality, income, momentum) which historically have provided higher returns. These funds can be divided into those that focus on only one factor and those that combine multiple factors into their algorithm. In recent years, a wave of multifactor products have hit the market, most of which use a combination of factors deemed to provide benefits of diversification and non-correlation. Single-factor funds currently tend to charge fees between 30-50 basis points, while multi-factor funds tend to gravitate towards the high end of that range with some closer to 60 basis points.
Country and Regional Funds
Another area of great importance for ETFs are country and regional funds. Single-country products have always found traction with investors, and some country funds have been around for decades, first in the form of mutual funds and now largely as ETFs. Many of these products enjoy legacy fees which range between 50-70 basis points which they can sustain because of their strong market presence. This segment is firmly dominated by Blackrock’s Ishares funds. Both Van Eck and WisdomTree have had some success by entering niche products and developing their own indexes. Franklin Templeton is the latest entrant in this space with its suite of low cost country funds (19 basis points) indexed to FTSE, but so far it has had limited success.
Sector Funds
Finally, sector funds are a poorly developed segment of the market. On a global basis, only a few funds have been launched, with the Ishares EM technology ETF (EMQQ) having had the most success. Several GEM consumer funds have also been launched by Columbia, WisdomTree and Kraneshares. These funds have high expenses (50-90 basis points). EMQQ currently charges 86 basis points.
An entire suite of China sector funds has recently been launched by Mirae, so far with limited success. These funds have 65 basis points of expenses.
The following chart summarizes the data for the EM ETF Universe. The first column shows the percentage total assets in each major segment and the second column shows the fee expense ratios for each segment.
| % of Total Assets in Each Segment | Average Annual Fee | ||
| Gem | 65.43% | 0.23% | |
| Fixed Income | 11.09% | 0.38% | |
| Country/Regional | 16.82% | 0.64% | |
| One Factor | 4.07% | 0.38% | |
| Multi-Factor | 2.59% | 0.56% | |
Trade Wars
- The great decoupling (Oxford Energy)
- KKR sees opportunity in China decoupling (KKR)
- Banning technology will backfire on the U.S. (FT)
India Watch
- India’s digital transformation (McKinsey)
China Watch:
- Expected returns in China (UBS)
- China-Russia: cooperation in Central Asia (AsanForum)
China Technology
- China’s Digital Economy (IMF)
- China’s Digital Trends (McKinsey)
- Interview with Alibaba’s CEO (McKinsey)
- Inside China’s biopharma market (McKinsey)
- China Internet Weekly (Seeking Alpha)
Brazil Watch
- Brazil-U.S. ties with Trump-Bolsonaro (The Dialogue)
- The bear case for Brazil (seeking alpha)
EM Investor Watch
- Naspers strategy to create value (FT)
Tech Watch
- Risks and opportunities in the battery supply chain (squarespace)
- Investing in Asian Innovation (Oppenheimer)
- Trends in battery prices (BNEF)
Investing
- Ten years of performance is still just noise (Swedroe)
- Joe Greenblatt on value investing (wsj)
- The correlation between stocks and bonds (Axioma)
- A taxonomy of moats (reaction wheel)
- An investment thesis for the next decade (Gavekal)




























The chart shows clearly the downward trend in infrastructure and real estate development spending between 2012 and 2018. This has been an intrinsic element in Beijing’s effort to control debt levels and redirect spending towards consumption. In mid-2018 this trend was reverted, and further data points to a strong upsurge under way (shown in the chart below).
However, this upsurge in fixed assets investing is most likely of an emergency nature. Once Xi and Trump sign their trade deal and a modicum of normality returns to China-U.S. relations confidence will return. At that time authorities will be able to recalibrate and adjust policies, and it is likely they will seek to return to the previous path of managing the transition to a more consumer and service-driven economy.















This is a high level of debt for a developing country like China, putting it at a level in line with many advanced economies. The concern is that the economy has become over-reliant on credit, of which much is mis-allocated to low-return activities. The risk is that at one point the debt could become an impediment to growth, leading to a “Japanification” of the economy, characterized by over-leveraged “zombie” companies.
In any case, the Chinese authorities are well aware of market concerns with the high-rate of debt-accumulation and they are trying to manage them. Since the huge stimulus implemented during 2009-10 in the wake of the global financial crisis, China has consistently slowed down credit growth, as shown below in the chart from Goldman Sachs.
Monetary authorities have sought to gradually slow credit growth, while at the same time using temporary stimulus to smoothen business cycles. The following chart, from Macro-ops, shows how monetary authorities have eased on two occasions since 2010 but then returned to the credit- tightening trend. In late-2018, the PBOC initiated a third easing phase which continues to today.
In addition to sharply reducing the rate of credit growth, the government has also redirected lending to households. As the BIS data shows in the first chart above, about half of credit growth has been funneled to households, mainly for mortgages. Since 2011, credit to households has risen from nearly zero to 58% of GDP. Credit for residential construction also makes up a large part of new loans. Adding these two items together, we see that a significant part of credit expansion has gone to support residential housing. The chart below shows the strong ties between Total Socal Lending — the Chinese term for total lending — and construction activity.
In essence, since the great stimulus period after the GFC the Chinese financial system has become increasingly tied to residential real estate. This is a natural development of the government’s efforts to transition the economy from dependence on infrastructure and exports to one that is driven by household consumption. While in the past the very high savings of the population had been channeled to state companies for nation-building investments, increasingly they are going to households in the form of mortgages and personal loans.
The current dilemma for monetary authorities is that, though the economy needs stimulus, the real estate market does not. In general, housing prices are relatively high at this time and are in no need of stimulus, as we see in the following chart. 






























